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November 12, 2024

Leader as Coach: A Modern Approach to Leadership Development

Development
Leadership
Jeff Summers
Managing Director, Genos North America
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Why is Coaching Important in Leadership?

In today's ever-evolving business landscape, leadership is no longer just about giving orders or driving results. Leadership is about inspiring teams to unlock their full potential and driving growth, reflection and continuous learning. As a result, the concept of "Leader as Coach" is gaining momentum and transforming traditional management roles into ones that are more supportive, collaborative, and empowering. More now than ever, leaders need to guide and direct people to achieve results, engage team members and help them develop their capabilities. These leadership actions often take place in coaching-style conversations, yet many leaders struggle with, or misunderstand the role of coaching as a leadership tool.

What is Coaching?

Coaching is a leadership activity which is highly dependent on the leader’s emotional intelligence. Coaching in leadership is about more than just solving immediate problems or giving instructions. It focuses on guiding employees to discover their potential, develop their skills, and make decisions that align with both personal and organizational goals. Leaders can use emotional intelligence competencies and coaching skills to help their teams cultivate self-awareness, build emotional intelligence, and ultimately create a more harmonious and productive work environment.

Coaching is unlocking people's potential to maximize their own performance. It is helping them to learn rather than teaching them.
― Timothy Gallwey

The Benefits of a Coaching Leadership Style

Enhancing Team Performance

One of the most significant advantages of coaching employees is the impact that it can have on team performance. A coaching approach in leadership shifts focus from simply completing tasks to personal and professional development. When leaders take the time to coach their employees, they foster a culture of communication, collaboration, and continuous growth. As noted in the Harvard Business Review article "The Leader as Coach," effective coaching-leaders help their teams develop problem-solving skills, build confidence, and increase engagement. This leads to higher productivity and innovation within their organization.

A coaching style of leadership encourages autonomy among employees. Rather than providing all the answers, a leader as coach asks questions that guide employees toward discovering their own solutions. This sense of ownership and accountability drives higher-quality results and boosts team morale, as employees feel more valued and competent in their roles.

Boosting Emotional Intelligence

Research shows that emotional intelligence plays a significant role in leadership and workplace success. Leaders who employ a coaching leadership style often demonstrate high emotional intelligence. They create environments where employees feel heard, supported, and motivated. This not only improves interpersonal relationships but also enhances overall team performance and well-being. 

Coaching itself also plays a critical role in developing emotional intelligence within teams. Coaching helps leaders and employees alike to develop self-awareness, awareness of others, authenticity, emotional reasoning, self-management, and positive influence.

The Coaching Leadership Style: 5 Key Skills for Coaching Leadership

A coaching leadership style is characterized by a set of key skills that distinguish it from more traditional leadership approaches. These skills build on the six Emotional Intelligence Competencies.

Developing Authenticity and Trust

Trust between a leader and employee is foundational to success, particularly in a coaching relationship. For leaders to coach teams effectively, they must first build trust with their employees. This requires authenticity—being open, honest, and transparent in all interactions. Authentic leaders learn to show vulnerability, admit mistakes, and express their emotions in a productive way. By doing so, they create a safe environment where employees feel comfortable sharing their own challenges and ideas.

When someone leads with authenticity, they model the behaviors they expect from their team, fostering mutual respect and trust. This approach helps a leader to foster genuine connections with their employees, which is essential for effective coaching.

Asking Powerful Questions

One of the most critical skills in coaching is the ability to ask powerful questions. Instead of telling employees what to do, the leader-as-coach asks open-ended questions that prompt reflection and insight. These questions encourage employees to think critically about their challenges, explore new perspectives, and find unique solutions.

For example, instead of asking, "Why haven't you completed this task?" a leader-as-coach might ask, "What obstacles are preventing you from moving forward, and how can I support you in overcoming them?" This not only helps employees develop problem-solving skills and feel supported but also gives them a sense of ownership and accountability over their work.

Using Self-Awareness and Active Listening

Self-awareness is a core component of emotional intelligence and a coaching leadership style. A coaching leader must be aware of their own emotions, biases, and triggers in order to remain objective and supportive during coaching conversations. Self-awareness allows a leader to manage their own reactions and focus on the needs of their employees.

Active listening is equally important, and goes hand-in hand with self-awareness. To coach effectively, leaders must listen intently to what their employees are saying, not just with their ears but with their full attention. This means being fully present in the conversation, acknowledging emotions, and avoiding the temptation to interrupt or offer immediate solutions. By practicing active listening, leaders can better understand their employees' perspectives and guide them toward meaningful insights.

Adapting Leadership Styles Based on Context

Effective coaching leaders understand that there is no one-size-fits-all approach to their coaching conversations. Different situations and different individuals require different styles of communication. For example, a new employee may need more guidance and structure, while a seasoned team member may benefit from more autonomy and more frequent open-ended questions.

Adapting leadership styles based on context allows coaching leaders to meet their employees where they are in their journey as an employee, and also acknowledges their own personal emotional landscape. A leader-as-coach who can manage to be flexible in this way enhances their leadership effectiveness and ensures that employees receive the support they need to succeed.

Guiding Conversations

Guiding conversations toward actionable outcomes is a key component of effective coaching in leadership. While it’s important to give employees the space to explore their own ideas, a coaching leader also needs to help them stay focused on their goals. This involves gently steering the conversation toward solutions and commitments.

The GREAT Coaching Framework, as outlined in the Genos Leader as Coach Development Program, provides a structure for these conversations. By setting clear goals, evaluating options, and creating action plans, coaching leaders ensure that conversations result in tangible progress.

Encouraging a Positive Mindset

Maintaining a positive emotional state is crucial for both leaders and employees during coaching conversations. Positive emotions broaden thinking, enhance creativity, and improve decision-making. A coaching leader fosters a positive mindset in employees by acknowledging successes, offering constructive feedback, and encouraging optimism in the face of challenges.

Leaders who focus on cultivating positive emotions create an environment where employees are more likely to take risks, think innovatively, and persevere through difficulties. This mindset not only benefits individual employees but also contributes to the overall success of the organization.

Introducing a coaching-based approach to corporate leadership

Coaching is no longer reserved for external consultants or executive coaches. More and more organizations are recognizing the value of integrating coaching skills into their corporate leadership. By training leaders to adopt a coaching-based approach, companies can foster a culture of continuous learning, emotional intelligence, and employee empowerment.

Corporate Leadership Development

To introduce a coaching mindset at the corporate level, many organizations turn to structured leadership development programs. These programs provide leaders with the tools and techniques they need to coach their employees effectively. From learning how to ask powerful questions to developing key emotional intelligence competencies, these programs focus on developing the essential skills for coaching leadership. In our recommended program, Leader as Coach, leaders develop the mindset and the tools needed to be effective as a leader with a coaching-based approach.

Incorporating coaching into corporate leadership development initiatives can transform organizational culture. Programs for leadership development focused on emotional intelligence and coaching styles help leaders become more attuned to the emotional and developmental needs of their teams, thus creating a more supportive and collaborative environment. As more leaders adopt a coaching leadership style, they foster a culture where employees feel empowered to take initiative, grow their skills, and contribute to the organization's success.

By implementing leadership development programs that focus on coaching, organizations can ensure that their leaders are not just managing their teams but actively developing them. This shift from management to coaching can result in higher engagement, improved retention, and greater organizational resilience.

Corporate Emotional Intelligence Certification

An organization may also choose to build an in-house facilitation team to be able to deliver programs such as Leader as Coach and others like it through the Genos Emotional Intelligence Certification Course. This opens up a multitude of opportunities for further development across departments and throughout every level of employment.

The Genos EI Certification Course is designed for anyone responsible for talent development and talent management, and provides access to an entire suite of development products. Certified Practitioners gain access to emotional intelligence assessments and feedback reports for every level of employment, six development programs, as well as a selection assessment. Also indlided is support from leading experts in the field, and a global community of emotional intelligence and corporate development professionals.

By incorporating a coaching-based approach into leadership, companies can not only enhance  team performance but also create an environment of psychological safety, growth, and emotional intelligence. Investing in coaching as a leadership strategy is a powerful way to drive both individual and organizational success.

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