Buyers purchase based on emotion and justify their choice with logic.
The job of a salesperson is to connect with their buyer, navigate objections, and facilitate confidence in the product. A salesperson who delivers on their promises and who maintains a positive relationship with their buyer can cultivate and maintain loyal customers. Emotional intelligence is the critical skill set that underpins all of this.
Emotional intelligence can and should be developed and improved over time. All that is required is a desire to improve, a foundation of self- awareness, and practice. The personalized Genos EI Sales Report is designed to provide this foundation of self-awareness. It is the starting point for a developmental journey.